Legal
Privacy Policy
1. Introduction
LUMIR ("we", "our", or "us") is operated by Lumir, based in Karachi, Pakistan. This Privacy Policy explains how we collect, use, and protect your personal information when you use our AI-powered wardrobe and outfit recommendation application.
2. Information We Collect
- Account information: name, email address, and password when you register.
- Wardrobe data: clothing item images and metadata that you upload to the app.
- Body photograph: an optional full-body photo of yourself, so that your clothes render on your own body instead of a studio model. Section 5 sets out in full how it is stored, who processes it, and how to have it deleted.
- Payment information: transaction details processed securely through our payment gateway partner. We do not store card numbers or sensitive financial data on our servers.
- Usage data: how you interact with features such as outfit generation, try-on, and recommendations.
- Device information: browser type, IP address, and operating system for security and analytics.
3. How We Use Your Information
- Provide and improve our AI wardrobe and outfit recommendation services.
- Process payments and manage your credit purchases.
- Send account-related notifications and service updates.
- Detect and prevent fraudulent or unauthorized activity.
- Improve the accuracy of our AI outfit generation models.
4. Data Sharing
We do not sell your personal data. We may share data with:
- Payment processors for secure transaction handling.
- Cloud service providers for storage and infrastructure.
- AI model providers for generating outfit recommendations.
All third-party partners are bound by their own privacy policies and data protection obligations.
5. Your Body Photograph
We treat the full-body photograph you upload as the most sensitive information we hold, so this section sets out exactly what happens to it. Uploading one is optional: if you do not, your clothes are rendered on a studio model instead and the rest of the Service works normally.
What we collect. One photograph, uploaded by you either during onboarding or from the Wardrobe screen. Before storing it we re-encode the image and discard the metadata embedded in the file, so any location, device or timestamp information your camera recorded is not retained.
Where it is stored. The image is held by Cloudinary, our cloud media provider, in a storage folder belonging to your account. Our own database stores only a link to that file, never the image itself. We keep one photograph per account — uploading a new one replaces the previous file rather than adding to it.
Who else processes it. To produce a try-on we send your photograph, together with the clothing image, to the AI providers that perform the render: currently fal.ai for single garments and Pruna for complete outfits. They process it in order to return the rendered image. We send it to no other third party. It is never shown to other members, never published, and never used for advertising. LUMIR does not use your photograph to train any AI model.
The renders made from it. Each try-on produces a new image of you wearing that garment, stored in the same account folder as separate files. Switching your renders back to the studio model affects only future renders; it does not remove renders already made.
How long we keep it. Your photograph and the renders made from it are kept for as long as your account exists. We do not delete them on a schedule, because they are what allows your wardrobe to render on you rather than on a model.
How to have it deleted. Email support@thelumir.com from your account's email address, telling us whether you want the photograph removed or your account closed entirely. We handle these requests manually and will act on them within 30 days of confirming the request came from you. Closing your account deletes your record from our database and deletes every image stored under your account's folder — your photograph, your wardrobe images and every render made from them. This cannot be undone. Where an AI provider listed above holds a short-lived copy for its own operational purposes, that copy is governed by their retention policy rather than ours.
6. Data Storage and Security
Your data is stored on secure cloud servers. We implement industry-standard encryption, access controls, and security practices. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your account and associated data.
- Withdraw consent for data processing at any time.
To exercise any of these rights, contact us at support@thelumir.com.
8. Cookies
We use cookies and similar technologies to maintain sessions and improve user experience. You may disable cookies through your browser settings, though some features may not function correctly.
9. Children's Privacy
Our service is not directed at children under the age of 13. We do not knowingly collect personal information from minors.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or an in-app notice. Continued use of the app after changes constitutes acceptance of the updated policy.
11. Contact Us
- Email: support@thelumir.com
Gulistan-e-Johar Block 8, Karachi East
Karachi, Sindh, Pakistan
support@thelumir.com · +92 305 8901162